When it comes to keeping Debenhams' profile high, it's this team that is the driving force. They keep our customers informed by publicising key information about our business so that as many people as possible are in the know, for example through our well-received national press and TV advertising campaign. By handling the promotion of our brands, new stores and promotional offers, intelligently using direct mail, fashion shoots and effective marketing techniques, our Marketing team ensures that we always stand out from the crowd. Our PR team makes sure our fashions, products and lines are continuously in the media. This means attracting the interest of journalists' by producing press releases and arranging merchandise viewings, so that articles can be written about us in the national and local press and popular magazines.